11th September, 2019 by Arabella Mileham Aldi is targeting affluent wine consumers with the launch of a 50-strong premium and fine wine own label range that will only be available exclusively online, in a move that will double the number of core lines sold online Aldi’d new ‘icon’ wine range, which is rolling out this month and next priced from around £7- £17.“The idea is that if you had a WSET student who wanted a Californian Chardonnay, you could put our Icon wine in front of them,” he explained.
28th August, 2019 by Phoebe French Creator of English pre-mixed drink brand Ginking, John Worontschak, believes consumers are searching for better quality ready-to-drink products and are willing to pay more for the privilege.John Worontschak with his wife, Dr Ruth Hillary Speaking to the drinks business, Worontschak said that price of Ginking (£13.
17th July, 2019 by Arabella Mileham Around 70% of consumers think pop-up shops can revitalise UK retail, a new survey has found, with food & drink driving the popularity of the disruptive experience.com found that 60% of consumers asked were interested in food and drink pop-ups, compared to only 40% for tech, or 50% fashion.
17th July, 2019 by Arabella Mileham Aldi has received a rap from the Advertising Standards Agency, which said its Christmas ad comparing its own-label champagne with a leading champagne brand sold in Tesco misled consumers.The press ad, which ran last December, compared a selection of Christmas products sold by Aldi and Tesco, including Aldi’s own brand Veuve Monsigny Champagne Brut which retails for £11.
29th May, 2019 by Edith Hancock As one of its top wine labels celebrates its 20th anniversary this year, Rioja producer Ramón Bilbao is taking inspiration from the world of spirits to bring in a fresh audience.Earlier this month, Rioja producer Ramon Bilbao celebrated the 20th anniversary of its Mirto wine brand.
Last month db caught up with packaging giant Guala Closures, and learned how smart stoppers and screwcaps can help drinks companies stay ahead of key consumer trends.Now, the company, which recently introduced smart closures to its portfolio, is hoping to add value to its products by giving consumers a more in-depth brand experience, while letting producers trace their premium bottles.