17th May, 2019 by Phoebe French
Herefordshire’s Chase Distillery has unveiled its first advertising campaign entitled ‘All in the Chase’ which will run in Curzon and Everyman cinemas, in print media and on billboards.
Founded in 2008 by former potato farmer William Chase, the advertising campaign will champion the distillery’s field-to-bottle approach.
The campaign will consist of a 70-second video, together with stills which will appear in print media and OOH executions.
The short film was directed and animated by Anthony Farquhar-Smith, who has worked on Wes Anderson films including Fantastic Mr. Fox and Isle of Dogs, and was written and directed by Miles Bingham.
Global brand ambassador James Chase said: “Last year we celebrated our 10th anniversary, in a very competitive market there are now a huge number of craft gins telling some interesting stories. We want premium gin consumers to understand our Chase ‘field to bottle story’ so launching our first advertising campaign felt like the next natural step in our journey as a family business.”
Miles Bingham added: “Whilst visiting the Chase farm in Herefordshire I was struck by how quirky the place was. I wanted to create something that felt handmade and rustic yet modern and contemporary like Chase spirits.”
The video depicts various stages of the production process including the potato harvest, the fermentation process and the production of the base spirit, the distillation of Chase vodka and the re-distillation with botanicals to form Chase gin.
The film will launch at the end of May through the Curzon and Everyman cinema groups in a total of 160 independent cinemas across the UK. It will further be supported by digital activations, print campaigns and a JC Decaux activation at Heathrow’s terminal two.
Chase now exports to over 40 markets around the world and recently announced the return of drinks industry festival Rock The Farm which will be held at its farm from 3 to 4 June 2019.