Global Brand’s Corky’s liqueur is being supported by a £1 million campaign with a circus freak show theme.
The Curious World of Corky’s will use POS and in-outlet activity to promote unusual serves such as twisted shots and pitchers served in teapots.
The supplier said off-trade retailers could use the serves – which have been principally devised for bars and pubs – to drive sales in take-home.
The serving suggestions include pouring Corky’s Strawberries & Cream over vanilla ice cream or adding Corky’s White Chocolate to an after-dinner cappuccino.
Kate Hodson, core brands manager at Global, said: “There are a million and one ways for retailers to create an experience that is out of the ordinary – it’s all about creativity and experimentation.”?No one else in the industry is in this territory and it provides us with the perfect platform to take Corky’s to the next level.