The Portman Group has welcomed a report highlighting a decline in underage drinking in the UK.
The report in Underage Drinking by the International Alliance for Responsible Drinking (IARD) shows that underage drinking has declined in more than two-thirds of the 63 countries mapped.
The report shows weekly drinking among 11 to 15 year-olds declined from 2010 to 2014 in England, Scotland and Wales.
In England this dropped from 28% to 10% of this age group for boys and from 21% to 9% for girls. Scotland and Wales showed similar decreases.
Portman Group chief executive, John Timothy, said: “This is really welcome and encouraging news. Underage drinking continues to decline across the UK, hitting record lows, with children today significantly less likely to drink alcohol or think that getting drunk is okay than in previous generations.
“Drinks producers and retailers have put a huge amount of effort into tackling underage drinking through robust ID schemes, support for local partnership initiatives and effective self-regulation of alcohol marketing. We are now seeing the positive impact of these measures.”
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